Today, the advancement of technology has marked its territory in every sphere of life. Architecture is not exclusive. It is getting a new shape with every passing day. The modern techniques that are changing the course of architecture are innumerable. The recent game changer in this business is 3D architectural rendering.
A 3D architectural rendering, also popular as architectural illustration or real-life rendering, is a technique that is vastly used by the architects. It is a format by which the architects and designers can show their potential customers the future of their design.
The marketers can market the project and woo the clients depending on the visual effects. It is tremendously helpful to the clients as well, since they get a clear idea of what they are investing their money in.
Currently, the real estate industry is quite influenced as well as dependent on the 3D rendering technology. It is used for various purposes, including:
- To create customized design of the interior
- To better understand the landscape, parking and shades
- To get better assessment for furniture setting
- Floor plans
How 3D Rendering Helps the Architects?
The architects as well as the construction companies are extremely benefited by 3D rendering. They are fast replacing their 2D counterparts. Three dimensional rendering is making the job easier for the architects as well. It is saving time and increasing productivity. Besides, it is also offering facilities that were never experienced by the architects before.
#1. Designer Adjustments are becoming Easier
Three dimensional rendering has the advantage of quick adjustment in design. That provides the architects and designers with a flexible environment. It helps them to incorporate any change in the design within a short time. And the biggest advantage of it is that the designer does not need to begin the task from scratch. Various design options can be tested with no effort in it. And the result is much satisfactory than 2D rendering.
#2. Assessment of Problems
In the process of designing, the designer as well as the architect can come across some problems that will need serious assessments and modification. A 3D rendering offers that provision of change. Even the designer can make those changes in the original CAD files easily.
#3. Saves Time and Money
A 3D rendering is quite popular among architects, as it saves time and increases productivity. When someone is managing a project, it becomes difficult for him to supervise budget, time, and personal as well as commercial relationship. It is also not easy to devise brainstorming ideas and take decisions. A 3D animated design reduces all the hitches from the designing and building process, thus making it easier for the architect to manage it.
How it Helps to Market?
When it comes to marketing, 2D design in simple sketches does not work anymore. It becomes difficult to convince a potential buyer to purchase a property where the customer needs to take resort to his own imagination to visualize the design. A 3D rendering makes the job of marketing a project easier.
#1. It can Show the Project Beforehand
The technology helps the designer and the construction companies to express their design beautifully. Even when the project is still in progress, the customer gets a clear idea what he is investing money in. The customer can understand how the dream home they are investing in will be like and, if needed, they request to make necessary changes there. In case of 2D designs, it becomes difficult for the customer to make the designer understand what changes he needs.
#2. Accurate Presentation
Three dimensional rendering presents an accurate design and detail of a property, resulting in its better salability. It presents the view from every possible angle and conveys the idea what the project will look like when it is completed.
#3. Increases Salability
Automatically, we come to the next point, the salability of the project. The rendering convinces not only the buyers, but the stakeholders also, to invest in the property. It can express to them how much potential the project has. It helps to build the brand value of the construction companies and the developers among their prospective customers.
The way 3D rendering is changing the course of the business of real estate, it is fast becoming an essential tool of architectural rendering, thus quickly replacing the 2D technology. And when the architects, marketers and buyers are finding it helpful, no wonder, it will become the most useful tool in the business of real estate.